Visual content drives better sales conversions for eCommerce.
According to Big Commerce, 78% of online shoppers want photographs to bring products to life.
Other benefits include: conveys richer messaging and storytelling, encourages inspiration and aspiration, increases social media engagement, upsells, and ultimately leads to better sales conversion.
However, traditional methods require intricate logistics and a long time to create these lifestyle product visuals, involving location, transportation, human capital and many other elements. It is even more complex if content producers want to replace the product or make modifications such as colors and materials.
And if for the purpose of targeting different audiences, the same product has to be shot in front of different sceneries (think of selling the same product to a urban dweller who lives in a high-rise apartment or a suburbia resident who lives in a townhouse), the process becomes exponentially more complex and expensive.
At nfinite, we offer a turnkey solution that leverages CGI technology to create, display, and manage unlimited product visuals, resolving the scaling issue faced by modern marketers. How we achieve this is by creating a digital model (CGI/ 3D) of a product, where content producers can easily insert and seamlessly embed into lifestyle backgrounds, create views from multiple angles, produce imagery in different digital formats, and easily make modifications. Our solution reduces the cost of image production by 700% to 800%, and we produce them 10 times faster than traditional methods.
Moreover, we have thousands of existing scene templates for our clients to use, free of charge, from the traditional high-rise apartment to the aspiring mountaintop chalet, much more economical and time efficient than conducting physical photoshooting.
For a fixed budget, clients can make full use of nfiniteās database of lifestyle scene templates to showcase products and drive up sales.