nfinite, e-merchandising blog

Report findings: CGI will fuel product visual production

Nfinite — Thu, 16 Feb 2023 12:16:25 GMT

Today, Coresight Research published a new report CGI and 3D Product Imagery: The Future of Visual Merchandising in E-Commerce in partnership with Nfinite. The report features insights from a survey of nearly 200 executives across brands and retailers in the US and Western Europe. The results are made clear by the report title: brands and retailers are seeing significant results using CGI to produce product visuals, and early adopters of the technology will be those who succeed in merchandising now and into the future.

Key e-commerce trends in 2023 and beyond

Nfinite — Tue, 20 Dec 2022 00:50:31 GMT

Even before Covid, Nasdaq forecasted that by 2040, around 95% of all purchases will be e-commerce. With the pandemic accelerating this growth (10 years growth in under three months, according to McKinsey), that date has surely been brought forward.

The shift is starting: Why retailers are moving to CGI and 3D imagery to improve business outcomes

Nfinite — Wed, 07 Dec 2022 16:59:19 GMT

A recent survey we conducted revealed that 88% of shoppers said high-quality product imagery is important when making an online purchase. We also found that product image capabilities increase consumers’ confidence in purchase decisions.

Special Report: The state of the shopper in 2022 — visuals are everything

Peter McCall — Mon, 05 Dec 2022 04:00:00 GMT

In today’s increasingly visual world, it goes without saying that product imagery matters in e-merchandising. But just how much? We set out to find out the answer — and more — from consumers. Enter “2022 State of Online Shopper Sentiment”, a report based on a survey of 1,000 consumers in the United States. Let’s dive into our key findings.

Discover Nfinite: A quick guide to how we operate

Nfinite — Fri, 02 Dec 2022 20:24:39 GMT

You may have heard our name. Or seen an interview on LinkedIn with our CEO Alexandre. Or maybe you’ve been introduced to CGI but aren’t quite sure why it’s relevant for your business. We put this together to introduce you to CGI and Nfinite and answer some common questions. Dive in to discover how we enable retailers to create unlimited product images for e-commerce and marketing needs. We promise it’ll only take a few minutes.

How visual content creators can do more with less

Enora Pendezec — Wed, 17 Aug 2022 10:00:00 GMT

Modern-day content marketers have witnessed the major growth of eCommerce due to the pandemic. It is a trend that will only continue to expand, with more channels, products, and creative displays available to draw the attention of digital shoppers.

Improving product visuals can boost eCommerce conversion rate

charlotte.marchand@hubstairs.com (Charlotte MARCHAND) — Wed, 10 Aug 2022 10:00:00 GMT

eCommerce conversion rate is one of the most important metrics CMOs and CDOs are measured by. There are a plethora of methods to boost the rate, from offering free shipping to increasing the frequency of promotions. However, these are logistical improvements that online shoppers increasingly take for granted and offer little differentiation. How do online merchants grab the attention at the first instance and keep engaging consumers all the way until the completion of the sales process?

Drive sales by immersing your products into thousands of customizable and modifiable scenes

cj@hubstairs.com (Chloe Jammet) — Wed, 03 Aug 2022 12:00:00 GMT

Visual content drives better sales conversions for eCommerce.

How to make your product images stand out in crowded online marketplaces

charlotte.marchand@hubstairs.com (Charlotte MARCHAND) — Wed, 27 Jul 2022 12:00:00 GMT

Online marketplaces such as Amazon, eBay, Walmart and many others are a must for a brand to grow its online sales. However, all other competing brands are doing the same thing, which leads to a very crowded marketplace with a plethora of options for consumers to choose from.

Boost ecommerce conversion rate through lifestyle product images

cj@hubstairs.com (Chloe Jammet) — Wed, 20 Jul 2022 12:00:00 GMT

The holy grail for e-commerce is to find the best set of factors to boost conversion rate. We all know that of the many elements that can influence the conversion rate (price, shipping costs and time, testimonials, etc.), visual merchandising is playing a dominant role.